ANDY WARHOL – GENIUS POP-ARTA
The history of twentieth-century art would have been scanty and incomplete if it had not been named after Andy Warhol (© Andy Warhol). The works of this famous artist, photographer, designer are familiar to most of our contemporaries, and his name has long been synonymous with outrage and eccentricity.
Andy Warhol (real name – Andrew Warhol) was born in 1928 in the United States in a family of Slovaks emigrants. Received its name in honor of his father – Andrew, only in the Americanized variation. Slavic blood flowed in the veins of one of the most famous representatives of modern art. This may have played a certain role in shaping his unique view of life and art, which shocked conservative America.
Andrew grew up quite a weak and painful boy, often missed school lessons, so most of the time was left to himself.
Already at a young age, as a teenager, Andrew showed great interest in the visual arts and photography. During this period, he created his first collages, for which he used newspaper and magazine clippings with images of popular stars. From the age of nine he began to attend art circles and even then he made a firm decision to link his further fate with art.
Start of creative activity
Varhola’s student years spent at the Institute of Technology, studying graphic design. Getting a diploma in 1949 was the starting point for the artist’s further career. The novice master immediately moved to New York, who was considered the center of the global creative intelligentsia.
The beginning of professional activity was marked by a significant event – the change of name. It was then that the provincial boy Andrew Warhol disappeared, and Andy Warhol appeared on the stage. His first job was related to the advertising business. The young man was actively engaged in the development of illustrations for advertisements, signs, storefronts and stands. Quickly enough, the talented artist gained professional fame and recognition, large companies and famous brands began to cooperate with him.
After Warhol was invited to work for such fashionable giants as Vogue and Harpers Bazar, his services became very popular.
Already during this period, Andy Warhol was actively working to create his own special “handwriting”, which soon made his creations unusual and well recognized. One of the artist’s branded chips is the use of screen printing with many similar photos.
Later, Warhol actively applies this technique to create extraordinary portraits of many celebrities – from Marilyn Monroe to Mick Jagger. She allowed to create replicated works, make art accessible and “put it on the conveyor”. It was due to silk screen printing that Warhol began his career as the main creator of commercial pop art.
Among the most recognizable works of Andy are images of famous cans, the first of which was the label of tomato soup brand Campbell.
At first, these images were painted, then Warhol began using his favorite stencil technology to create them.
Such a simple everyday story brought the creator unheard of popularity. Cost paintings cheap. Warhol himself sold copies of a total of just a hundred dollars. But after the artist’s death, one of the images of a tin can with his favorite soup was sold for $ 24 million, becoming one of the most expensive works of modern art.
Despite Andy’s great love for photography and the wide use of his methods in creative work, Warhol’s fame is not as great as in other areas of his work.
Nevertheless, in the art of photography Andy was able to achieve amazing success. Among all the genres of photography, he preferred portrait photography.
Many world-famous personalities honored the honor of posing for Warhol – Mike Tyson, Liza Minelli, John Lennon, Rudolf Nuriev, Arnold Schwarzenegger and many others.
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Corporate identity portraits of Warhol – the focus on the face close-up and the predominance of a neutral light background. Andy did not use any specific methods or complex techniques, but he was so well able to “catch” the moment in the photo, that he didn’t need any additional delights.
Warhol’s considerable monetary profit came from photographing in the form of his branded photo collages, the most famous of which was the portrait of Marilyn Monroe. Many customers wanted to get their own image in the same style.
The original creative nature of Andy Warhol found an interesting way of expression in the creation of photographic self-portraits in makeup. Andy loved to shoot himself in various ways, often women. Andy Warhol died in 1987. But his popularity after death only increased, the name of the artist and photographer became a cult. By making art accessible and understandable to everyone, he managed to gain worldwide fame.